Moorcroft Pottery

Moorcroft pottery was founded in 1913, in Burslem, Staffordshire, England, by William Moorcroft. William first worked for James MacIntrye & Company as a designer for his ceramics factory from 1898 to 1913, before starting his own pottery company. They produce earthenware vases using proprietary glazes, many with floral patterns.

Click Here to see Moorcroft Pottery items at eBay!

Moorcroft Pottery won medals in 1904 at the St. Louis Worlds Fair for his pottery. In 1927, Moorcroft Pottery was recognized by Queen Mary by being appointed Limited Potters to H.M. The Queen. In 1929, William was awarded the Royal Warrant.

William Moorcroft died in 1945 and his son Walter took over the business until 1984.

In 1986, the firm was owned by Sally and Richard Dennis. Since 1993, the first has been owned by Maureen and Hugh Edwards. That same year, Rachel Bishop joined the firm bringing along exciting, new designs.

The pottery is still in operation today.

Moorcroft Pottery Marks
Florian Ware (1898 – 1905)
Macintyre Moorcroft (1904 – 1913)
Moorcroft Burslem (1914 – 1916)
Moorcroft Burslem England (1916 – 1918)
Moorcroft Made In England (1918 – 1928)
Moorcroft Made In England with Walter’s initials (1949 – 1986)
W. Moorcroft
Made in England – on import pieces

Moorcroft Pottery Patterns, Designs, Ranges
Leaf and Berry
Tree Bark Thief Caravan – limited edition pattern

Popular Moorcroft Pottery
Vases – vases designed by Sally Tuffin

Moorcroft Pottery Value, Price Guide
Mid $ – Mid $,$$$


  1. Todd Rowe January 4, 2017

    Reply to Joan Erickson, do you still have the set and if so would you still like to sell it?

  2. Virgil Mayhew May 4, 2016

    Looking to buy Moorcroft Pottery. Must be in very good condition. No seconds or graded pieces. Old or new OK.

  3. Aneshrie March 10, 2016

    I have Moorcroft lamp shade that I purchased in 1996 from Stratford Upon Avon. I would like to sell it now.

  4. Joan Erickson January 20, 2016

    I have a three-piece coffee service, signed W.Moorcroft, 1914, Shreve and Co., San Francisco. The pattern is of Suillus luteus mushrooms in, deep mauve, rust brown and gold tones, the handles are overlaid in silver, the coffeepot’s spout engraved in a floral pattern.

    I would like to find a buyer for this unusual pottery service.

  5. BRENDA DOMINGUE November 21, 2015

    I have a moore croft blue small vase with leafs and grapes .On the bottom is his signature and pottered for HM the Queen made in England What’s it worth ?

  6. Mark j September 8, 2015

    Need? Help selling moorcroft poetry tea set of three. Kansas

  7. Mark j September 8, 2015

    Need help selling moorcroft. Poetry kansas

  8. Marcy February 5, 2015

    Hello! I have a moor croft vase that I would like to sell a vintage original Please let me know

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